NEWS

HJC is excited to announce its collaboration with Hasbro, a leading toy and game company, to unveil a new TRANSFORMERS character graphic on our helmets – Bumblebee!

As a leading helmet manufacturer, HJC is proud to offer motorcycle riders a unique design inspired by the iconic TRANSFORMERS Bumblebee character. This helmet is not only functional but also a collector’s item for fans, providing both protection and a striking tribute to one of the most beloved characters in the TRANSFORMERS universe.

The Bumblebee graphic will be featured on HJC’s F71 helmet, showcasing a vibrant yellow with a black color scheme, highlighting Bumblebee’s iconic armor. The front of the helmet prominently displays the bold red Autobots symbol, instantly recognizable to fans. Two blue highlights on the front resemble Bumblebee's eyes, adding a robotic touch and recalling the character’s look in both his robot and vehicle forms. The overall design is bold, sharp, and futuristic, reflecting Bumblebee’s adventurous and heroic nature.

The new F71 is a modern sport-touring helmet that’s lightweight and packed with rider-friendly features. Its aerodynamic design ensures high performance at speed, thanks to the Advanced Fiberglass Composite Shell, which keeps it light. It includes a Dynamic Multi-Step Sunshield for sun protection and a wider eye port for enhanced visibility. Designed for a comfortable fit with glasses, it also features an emergency pull tab on the cheek pads for quick, safe removal in emergencies. The F71 blends style and functionality for riders and is compatible with the 2nd GEN SMART HJC system (sold separately).

Get ready to Roll Out with the Autobots—the Bumblebee helmet hits the market in April.

ABOUT TRANSFOMERS

The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible "MORE THAN MEETS THE EYE" experiences to fans of all ages. The brand's enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.

ABOUT HASBRO

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1,800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen. Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.